Privacy policy

Privacy Policy

Last updated: July 12, 2026

Elmvale respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how Elmvale collects, uses, discloses, and protects personal information when you visit our website, purchase our products, enroll in a subscription, communicate with us, or otherwise interact with our services.

In this Privacy Policy, “Elmvale,” “we,” “us,” and “our” refer to the Elmvale brand. “Services” refers to our website, online store, products, subscriptions, customer portals, communications, and related services.

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Elmvale.

Information You Provide

We may collect information that you provide directly, including:

Name
Email address
Telephone number
Billing address
Shipping address
Account login information
Order and purchase details
Subscription preferences and delivery schedule
Customer-service communications
Product reviews, photographs, comments, or other submissions
Marketing and communication preferences
Information submitted through forms, surveys, promotions, or giveaways

When you make a purchase, payment information may be collected and processed by our payment providers. Depending on the payment method used, we may receive limited payment and transaction information, such as payment status, payment method type, billing details, and a partial card number.

Information Collected Automatically

When you visit or use our website, we and the service providers supporting our website may automatically collect information such as:

Internet Protocol address
Browser type and version
Device type and operating system
Device identifiers
General location derived from an IP address
Referring website or source
Pages viewed
Products viewed or added to a cart
Links and advertisements clicked
Dates and times of visits
Website interactions
Shopping-cart activity
Checkout activity
Cookie and tracking-technology information
Information about how you interact with our emails or advertisements

Information From Other Sources

We may receive personal information from third parties, including:

Ecommerce and website-hosting platforms
Payment processors
Subscription-management providers
Shipping and fulfillment providers
Fraud-prevention and security providers
Analytics providers
Advertising and marketing partners
Social-media platforms
Customer-review platforms
Promotional and referral partners
Publicly available sources

The information received from these sources may be combined with information collected directly through our Services.

2. How We Use Personal Information

Elmvale may use personal information to:

Process, fulfill, and deliver orders
Process payments and refunds
Manage subscriptions and recurring payments
Create and maintain customer accounts
Provide access to customer and subscription portals
Communicate about orders, deliveries, subscriptions, and account activity
Respond to customer-service requests
Authenticate users and protect accounts
Detect and prevent fraud, abuse, unauthorized transactions, and security incidents
Operate, maintain, troubleshoot, and improve our website
Understand website traffic and customer interactions
Personalize website content and product recommendations
Send marketing emails or text messages where permitted
Measure and improve advertising campaigns
Display advertisements that may be relevant to customers
Administer promotions, discounts, surveys, or giveaways
Request, collect, and display product reviews
Enforce our Terms of Service and other policies
Establish, exercise, or defend legal claims
Meet tax, accounting, recordkeeping, and other legal obligations
Protect Elmvale, our customers, service providers, and other parties
Complete a business transaction such as a merger, financing, restructuring, or transfer of assets
Carry out another purpose disclosed when information is collected

We may use information that has been aggregated or de-identified so that it can no longer reasonably identify an individual. Where required by law, we will maintain such information in de-identified form and will not attempt to reidentify it.

3. Cookies and Similar Technologies

Elmvale and the providers supporting our website may use cookies, pixels, software development kits, tags, local storage, and similar technologies.

These technologies may be used to:

Keep the website functioning
Remember shopping-cart contents
Maintain customer sessions
Remember preferences
Support checkout and payment processing
Detect fraud and security threats
Measure website performance
Understand how visitors use the website
Measure email and advertising engagement
Personalize website content
Support targeted or interest-based advertising

Some cookies are necessary for the website to function. Other cookies, including analytics and advertising cookies, may be optional depending on your location.

You may be able to manage cookies through a cookie-preference tool displayed on our website or through your browser settings. Blocking certain cookies may affect website functionality, account access, checkout, or other features.

Browser controls apply only to the browser and device on which they are configured. You may need to update your preferences separately on each browser or device.

4. Analytics and Advertising

We may work with analytics and advertising providers to understand website usage, measure campaign performance, and display advertisements.

These providers may collect or receive information such as:

IP address
Device and browser identifiers
Cookie identifiers
Website activity
Products viewed
Cart and checkout activity
Purchase activity
Interactions with advertisements
General location information

Advertising partners may use this information to display or measure advertisements on our website and on third-party websites, applications, or platforms.

Depending on applicable law, disclosing personal information to advertising partners for cross-context behavioral or targeted advertising may be considered a “sale,” “sharing,” or use for “targeted advertising,” even when no money is exchanged for the information.

Where required, you may opt out through a “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” cookie-preference, or similar link made available on our website. You may also contact us at hello@tryelmvale.com.

Opting out of targeted advertising does not necessarily mean that you will stop seeing advertisements. The advertisements you see may be less personalized.

5. How We Disclose Personal Information

Elmvale may disclose personal information to the following categories of recipients:

Ecommerce and Technology Providers

We may disclose information to providers that host, operate, secure, maintain, or support our website, store, customer accounts, and subscription services.

Payment Providers

Payment processors, banks, card networks, and other financial-service providers may receive information necessary to authorize payments, process transactions, issue refunds, and prevent fraud.

Shipping and Fulfillment Providers

We may disclose names, contact details, shipping addresses, order information, and delivery instructions to warehouses, fulfillment providers, shipping carriers, logistics providers, and customs authorities.

Customer-Service Providers

Providers assisting with customer communications, support requests, returns, refunds, or subscription management may receive information necessary to provide those services.

Analytics and Advertising Partners

Analytics, marketing, social-media, and advertising providers may receive device, browsing, purchase, and interaction information as described in this Privacy Policy.

Professional Advisers

We may disclose information to accountants, auditors, insurers, consultants, financial institutions, and legal advisers where reasonably necessary.

Government Authorities and Other Parties

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with a law, regulation, subpoena, court order, or lawful government request
Protect the rights, property, or safety of Elmvale, our customers, or another person
Investigate fraud, abuse, security incidents, or illegal activity
Enforce our agreements and policies
Establish, exercise, or defend legal claims

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

With Your Direction or Consent

We may disclose information to another party when you direct us to do so or provide consent.

6. Selling and Sharing Personal Information

Elmvale does not sell personal information in exchange for money.

However, as explained above, our use of certain advertising and analytics technologies may be considered a sale, sharing, or targeted advertising under some privacy laws.

The categories of personal information that may be disclosed for these purposes include:

Identifiers
Internet or electronic activity
Device and browser information
Commercial and purchase information
General location information
Inferences regarding interests or preferences

These categories may be disclosed to advertising networks, analytics providers, social-media platforms, and marketing partners.

Where required by law, you may opt out of these practices using the privacy controls available on our website or by emailing hello@tryelmvale.com.

We do not knowingly sell or share the personal information of individuals under 16 years old.

7. Marketing Communications

Email Marketing

Where permitted, Elmvale may use your email address to send product information, promotions, special offers, and other marketing communications.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message.

Unsubscribing from marketing emails will not prevent transactional messages concerning orders, subscriptions, payments, account security, customer support, or policy changes.

Text-Message Marketing

Where Elmvale offers text-message marketing, messages will be sent only with the consent required by applicable law.

Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply.

You may opt out by following the instructions included in the text message, such as replying “STOP.”

8. Subscription Information

When you enroll in a subscription, we may use your personal information to:

Schedule recurring orders
Process recurring payments
Send renewal and delivery communications
Manage subscription preferences
Provide access to a subscription portal
Detect failed or unauthorized payments
Provide customer support

Subscription information may be disclosed to our ecommerce platform, payment providers, fulfillment providers, shipping carriers, and subscription-management providers as necessary to operate the subscription.

Subscription cancellation and refund terms are described in our Terms of Service and Refund Policy.

9. User-Generated Content

Reviews, testimonials, photographs, comments, and other content submitted through public areas of our Services may be visible to other users or the public.

Please avoid including information in a public submission that you do not want publicly available.

Elmvale may use submitted content as described in our Terms of Service and any permissions presented when the content is collected.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

The length of our relationship with you
Whether you have an active account or subscription
Order fulfillment and customer-service needs
Warranty and refund periods
Fraud-prevention and security needs
Tax, accounting, and recordkeeping obligations
Applicable limitation periods
Legal and regulatory requirements
Disputes, investigations, or enforcement needs

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law and technical limitations.

11. Data Security

Elmvale uses reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, payment system, or electronic storage method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your login credentials and restricting access to your devices and accounts.

Please contact hello@tryelmvale.com if you believe your account or personal information has been compromised.

12. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

Confirm whether we process your personal information
Request access to personal information
Request correction of inaccurate information
Request deletion of personal information
Obtain a portable copy of certain information
Opt out of the sale or sharing of personal information
Opt out of targeted advertising
Opt out of certain profiling or automated processing
Restrict or object to certain processing
Withdraw consent where processing is based on consent
Limit certain uses of sensitive personal information
Appeal the denial of a privacy request
Receive equal service and pricing without unlawful discrimination for exercising privacy rights
Submit a complaint to an applicable data-protection authority

These rights are not absolute. We may deny or limit a request where permitted by law, including when information must be retained to complete a transaction, comply with a legal obligation, protect security, prevent fraud, or exercise legal rights.

13. Exercising Your Privacy Rights

To submit a privacy request, contact:

Email: hello@tryelmvale.com

Please include enough information for us to understand and respond to your request.

We may need to verify your identity before completing a request. Verification may involve confirming information associated with your orders, account, email address, or other interactions with Elmvale.

We will use information submitted for verification only to evaluate and respond to the privacy request.

Where permitted, an authorized agent may submit a request on your behalf. We may require evidence that the agent is authorized to act for you and may ask you to verify your identity directly.

We will respond within the timeframe required by applicable law. Where an extension is permitted and reasonably necessary, we will provide notice.

If your request is denied, you may have the right to appeal. Appeal instructions will be included in our response where required.

14. Universal Opt-Out Signals

Where required by applicable law, Elmvale will process recognized universal opt-out preference signals, such as the Global Privacy Control, as a request to opt out of the sale or sharing of personal information or its use for targeted advertising.

Such signals generally apply to the browser and device sending the signal.

If you are not logged into an account, we may not be able to associate the signal with information connected to your account, email address, or other devices.

15. U.S. State Privacy Disclosures

This section supplements the remainder of this Privacy Policy for residents of states with applicable comprehensive privacy laws.

Depending on our activities and whether a particular law applies to Elmvale, residents may have rights relating to access, correction, deletion, portability, targeted advertising, sale or sharing, profiling, sensitive information, and appeals.

During the preceding 12 months, Elmvale may have collected the following categories of personal information:

Identifiers, such as names, email addresses, telephone numbers, IP addresses, and account identifiers
Customer-record information, such as contact and payment-related details
Commercial information, such as products purchased, considered, or added to a cart
Internet or electronic activity, such as browsing and website-interaction information
General geolocation information derived from an IP address
Audio, visual, or similar information, such as photographs submitted with reviews
Inferences drawn from shopping, browsing, or advertising activity
Account login credentials or other sensitive information used to provide and secure the Services

We may collect these categories directly from customers, automatically through the Services, or from the third-party sources described in this policy.

We may use and disclose these categories for the business and commercial purposes described in Sections 2 and 5.

We do not use or disclose sensitive personal information for purposes of inferring characteristics about individuals unless separately disclosed and permitted by law.

16. Privacy Rights for Individuals Outside the United States

Where applicable, individuals in the European Economic Area, United Kingdom, Switzerland, or other regions with similar privacy laws may have additional rights.

Depending on the processing activity, Elmvale may process personal information based on:

Performance of a Contract

We may process information when necessary to accept and fulfill an order, administer a subscription, process a payment, provide customer support, or otherwise perform our agreement with you.

Legitimate Interests

We may process information for legitimate business interests, such as operating and improving our Services, preventing fraud, securing accounts, understanding customer interactions, and promoting our products.

We consider the potential effect on individual privacy rights before relying on legitimate interests.

Consent

We may rely on consent for certain marketing, cookies, advertising, or other processing activities where consent is required.

You may withdraw consent at any time. Withdrawal will not affect processing that occurred before consent was withdrawn.

Legal Obligations

We may process information when necessary to comply with tax, accounting, consumer-protection, law-enforcement, regulatory, or other legal obligations.

Legal Claims and Vital Interests

We may process information where necessary to establish, exercise, or defend legal claims or to protect a person’s vital interests.

Individuals may contact hello@tryelmvale.com to exercise applicable rights or raise a privacy concern.

17. International Data Transfers

Elmvale and the providers supporting our Services may process personal information in countries other than the country where you live.

Privacy and data-protection laws in those countries may differ from the laws in your jurisdiction.

Where required, we will use an approved legal mechanism or other appropriate safeguards for international transfers of personal information.

18. Children’s Privacy

The Services are intended for adults and are not directed to children under 13 years old.

Elmvale does not knowingly collect personal information online from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child has provided personal information may contact hello@tryelmvale.com.

19. Third-Party Websites and Services

Our Services may contain links to or integrations with websites, applications, platforms, and services operated by third parties.

This Privacy Policy does not govern the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.

Elmvale is not responsible for the content, security, or privacy practices of independently operated third-party services.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, technology, business practices, or legal obligations.

The updated policy will be posted on our website with a revised “Last updated” date.

Where required, we will provide additional notice or obtain consent before applying a material change.

21. Contact Us

Questions, concerns, or requests concerning this Privacy Policy or Elmvale’s privacy practices may be sent to: